2026 Parade of Homes — Madison, Wisconsin
Exterior Foyer Powder Room Office Living Room Kitchen Primary Suite Finishes + Vendors About Spec Designs

Ideation Builders — 2026 Parade of Homes

Where Vision
Becomes Home

Superior craftsmanship. Clean, intentional design.
A dwelling that is elegant and uniquely yours.

Explore the Home
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01
Home Exterior Exterior detail

Room 01

Exterior

  • Craftsman Architecture with gabled roofs and dormer, with Déco accents.
  • Woodgrain LP siding & Board n' Batten are Crafts style.
  • Windows: Marvin Essential Casement
  • LP Déco colors:
  • BM 'Portland Gray': 'Lavender-tinged gray that conjures the seductive mist that surrounds the Pacific Northwest'
  • BM 'Elephant Gray': 'Hints of violet and brown bring velvety richness to this medium gray'
  • Stucco in BM 'Galaxy': 'Inky, blackened violet that evokes the mysterious expanse beyond' — trowel finish
  • Stone: Fon Du Lac 'Tundra Country'

Cost to Build

  • Home: $1,150,000
  • Well + Septic: $52,000
  • Landscaping: $40,000
02
Foyer

Room 02

Foyer

  • A grandiose welcome to the home, rich in detail.
  • Barrel ceiling, 13'-6" at its peak, painted in a plush, velvety mauvey SW 'Chinchilla', paired against the angled taupe & white checkerboard tile floor lending a traditional ritzyness; almost a Paris townhome feel.
  • Already heavy in rich colors and brute materials (tile, blacks, metals, mauve) our off-white fabric bubble pendants softens and relaxes the space for a homey touch.
  • Cute curved tail fin trim around the front door.
03
Powder Room

Room 03

Powder Room

  • Powder rooms are the ultimate design opportunity to embellish the home style.
  • Vanity front is decorated with a rhythmic, sort of Déco stepped, fluted design painted in a rich SW 'Black Magic'.
  • Vanity wall behind is a perfect Déco-Craftsman accent, combining natural wood (Crafts) with a rich 'filthy' green stain (Arté).
  • Glitzy gold, glass-blob pendant light fixtures add the ultimate glam and gooeyness.
  • Finally, an oblong mirror also helps stretch & bleed the rigid flutes and wood wall.
04
Home Office

Room 04

Office

  • Bold, but elegant and sophisticated round-arch black metal French doors provide a graceful metropolitan entrance.
  • Arched metal doors: Pinky's
  • Cape cod style dormer, an homage to our Craftsman architecture, centered by an oversized curvy window in a 12' tall ceiling room.
  • Ceiling medallion and niche painted in the SW 'Black Magic'.
  • Rain glass styled light fixture for a touch of opulence.
05
Living Room

Room 05

Living Room

  • Framed in a clipped vaulted ceiling, dressed with box oak woodsy beams running the length of the open space. 18' tall at its peak.
  • Fireplace, the focal point of the room, is grounded by the imposing & muscular natural stone rock face wall, wrapping around the softer, tender, gentle curved, seductive BM 'Calm' colored fireplace plastered surround.
  • Flanked arch top built-ins with curved edge fluted panel walls (in matching BM 'Calm') and SW 'Chinchilla' painted shelves. Finished with gold cylindrical lights for another touch of glam.
  • Clean & tranquil black light fixtures above were intentionally selected to subtly pop against all the detail.
  • Chic stairs glass was in-house custom designed and fabricated. Provides a clean and full all glass + black metal frame with no brackets or gaps.
  • Wall Paint: SW 'Individual White' · Trim: BM 'Calm'
  • Fireplace Stone: Oakfield 'Niagara'
06
Kitchen

Room 06

Kitchen

  • Fluted panel range hood (book matching our Living Room built-ins) with a smooth stone-wood tile backsplash.
  • Cracked glass globe island pendant lights specifically chosen for their Euro modern opulence.
  • Vaulted ceiling with a dashing glass chandelier for our dinette.

Pantry

  • A delicious, obscure, reeded, arch top black metal door integrating with our office French doors. —Pinky's
07
Primary Bedroom

Room 07

Primary Suite

Primary Bedroom

  • The master bedroom can be said to be both Déco and Craftsman. The vaulted ceiling and box beams is distinctively Craftsman. However, instead of wood beams, we painted both the beams and the ceiling in the SW 'Chinchilla', repeating the foyer ceiling in its own unique way.

Primary Bath

  • Shower wall a very Déco scalloped & textured tile in 'filthy' green (a distant cousin to our Powder Room wall). An already intense feature, the neutral fluted tile accent calms and balances the space.
  • Fluted metal vanity sconce lights.
  • Fabric pendant light, hangs from the vaulted ceiling, presiding a soft feel casting a relaxing glow.

The Craft Behind the Home

Finishes & Vendors

2,760 Main Sq Ft
1,923 Basement Sq Ft
1,225 Garage Sq Ft
.86 ac Lot Size
8.5 mo Build Time
$1.15M Home Cost to Build
$52,000 Well + Septic
$40,000 Landscaping
◈

Countertops

Granite Shop of Madison

  • Kitchen Valor Gold — Tier 6
  • Primary Bath Calacatta Classic — Tier 6
  • Main Bath Quartz Remnant
  • Powder Granite Remnant
  • Laundry Calacatta Laza Oro — Tier 5
  • Basement Bath Quartz Remnant
◈

Cabinetry

Zuern

  • Manufacturer Countryside
  • Material Oak
  • Finish Dune
◈

Flooring & Tile

Floor 360 — Designer: Amanda Oninski

  • Primary Bath Palmetto Jade · Karatsu · Aster · Jewels Etienne Unpolished
  • Laundry Lab Nat
  • Entry Luxury 12×12 Field Tile
  • Hardwood Paramount Lotus Lodge
  • Main Carpet Shelburne
  • Kitchen Backsplash Tile Rockwood 1X4 Brick Mosaic
  • Stair Carpet Cupertino
◈

Appliances

Ashley Homestore

  • Brand Thermador
  • Cooktop Induction

Madison, Wisconsin

About Ideation Builders

iDeation Builders specializes in the in-house design-build of highly refined bespoke homes. Our passion is to meticulously craft any style of home from Traditional to Contemporary, Craftsman to Prairie, Midcentury to Mediterranean, Colonial or Tudor and beyond.

We thrive in tailoring super custom houses for our clientele. iDeation Builders constructs a small volume of projects with extreme attention to detail. The design process begins with a general concept, over time, sculpting a unique home infusing carefully selected ingredients catered to your individual palate.

608-844-8458 — Let's Build Together

More From Ideation Builders

Spec Designs

Southwest Transitional Exterior Southwest Transitional Living Room

Design 01

Southwest Transitional

  • 4,000 Sq Ft / 4 Beds
  • Exterior a mix of stucco, longitudinal stone, wood, dark blue hue and precast.
  • The interior is a mix of rock face stone, woods, limestone and warm hues giving that Southwest desert modern feel.
Academia Exterior Academia Living Room

Design 02

Academia

  • 3,700 Sq Ft / 4 Beds
  • Has that bit of traditional, Colonial, English Townhouse, Kensington with modern feel.
Pacific Northwest Exterior Front Pacific Northwest Exterior Rear

Design 03

Pacific Northwest

  • 2,920 Sq Ft / 4 Beds / 3-Car Garage
  • Cooler color tones throughout.
Texas Modern Exterior Texas Modern Kitchen

Design 04

Texas Modern

  • 3,700 Sq Ft / 4 Beds
  • Slightly rustic, modern with a garnish of traditionalism.
English Craftsman Exterior

Design 05

English Craftsman

  • 2,530 Sq Ft / 3 Beds / 2.5 Baths
  • The brick exterior adds a traditional, sophisticated feel. Paired against the darker, more natural LP siding.
  • It's clean, organizational, bold and elegant.